laidback Luke's
CREATIVE DJING COURSE

A collection of visuals developed for Laidback Luke’s Creative DJing Course, focused on building a bold and recognisable identity that reflects his status as one of the original pioneering DJs. The brief was clear from the outset through discussions with the team, so the process moved quickly from aligned concepts into final execution. This included designing a distinctive course logo and establishing a consistent visual style with Luke at the centre, along with producing promotional assets such as website banners, digital ads, and sales page visuals, as well as in-course graphics to create a cohesive and engaging experience throughout.