I used this mood board to explore a refined color palette and design style for the course logo, drawing inspiration from artwork and typography of the time. The selected elements, including geometric shapes and fonts to shape the visual identity.

I used this mood board to explore a refined color palette and design style for the course logo, drawing inspiration from artwork and typography of the time. The selected elements, including geometric shapes and fonts to shape the visual identity.

Using the mood board as a foundation, I analysed various design elements, such as typography, colors, and shapes, to refine the visual direction of the final logo.

Using the mood board as a foundation, I analysed various design elements, such as typography, colors, and shapes, to refine the visual direction of the final logo.

The final logo combines elements from the mood board and pays homage to DJ Jazzy Jeff’s old logo, reflecting the essence of his pioneering scratching techniques while capturing the energy and innovation of the old-school DJ era

The final logo combines elements from the mood board and pays homage to DJ Jazzy Jeff’s old logo, reflecting the essence of his pioneering scratching techniques while capturing the energy and innovation of the old-school DJ era

Final course cover, combining the course logo with a posed photo and a stage backdrop from one of his gigs.

Final course cover, combining the course logo with a posed photo and a stage backdrop from one of his gigs.

This Instagram advert extends the final course artwork, maintaining a cohesive brand identity. Inspired by the original design, it carries through the bold visuals, logo, and style to create a seamless promotional piece.

This Instagram advert extends the final course artwork, maintaining a cohesive brand identity. Inspired by the original design, it carries through the bold visuals, logo, and style to create a seamless promotional piece.

A repeat of the square Instagram piece but formatted to fit the full screen of a phone for Instagram reels. Spacing at the top and bottom to allow text.

A repeat of the square Instagram piece but formatted to fit the full screen of a phone for Instagram reels. Spacing at the top and bottom to allow text.

This lesson thumbnail builds on the final course artwork, maintaining a consistent brand identity. It incorporates key design elements, colors, and style to align with the course’s overall visual theme. The other thumbnails, not shown here, also foll

This lesson thumbnail builds on the final course artwork, maintaining a consistent brand identity. It incorporates key design elements, colors, and style to align with the course’s overall visual theme. The other thumbnails, not shown here, also follow this cohesive design throughout.

This mock-up showcases the course artwork and a screenshot displayed on a laptop, aligning with the final course design for a cohesive brand identity. As part of the sales video, this image—along with many others—helped bring the course to life on th

This mock-up showcases the course artwork and a screenshot displayed on a laptop, aligning with the final course design for a cohesive brand identity. As part of the sales video, this image—along with many others—helped bring the course to life on the sales page.

This artwork was created for DJ Jazzy Jeff’s demonstration mix, showcasing the techniques taught in the course. Taking subtle cues from his branding, it incorporates his logo and font, with a chosen image that captures him in the mix.

This artwork was created for DJ Jazzy Jeff’s demonstration mix, showcasing the techniques taught in the course. Taking subtle cues from his branding, it incorporates his logo and font, with a chosen image that captures him in the mix.

This PDF printout from the course follows the branding by incorporating design elements from the final logo. Consistent text styling and layout are carried through all printouts, ensuring a cohesive and professional learning experience.

This PDF printout from the course follows the branding by incorporating design elements from the final logo. Consistent text styling and layout are carried through all printouts, ensuring a cohesive and professional learning experience.